FOR IMMEDIATE RELEASE
Contact: Sarah Dirndorfer
Telephone: U.S. 202-466-7391 Email: sdirndorfer@pcgpr.com
Need to Correct Misinformation Dominates Nuclear Energy Industry Communications
in Pacific Rim Nations
WASHINGTON and BUSAN, KOREA, March 19, 2012–
In a study conducted by the Pacific Nuclear Council (PNC) and Potomac
Communications Group, nuclear industry professionals report that
correcting misinformation has dominated their communication activities
over the last year. Respondents also highlighted the need to make
technical information about nuclear energy more accessible and easy to
understand. The findings were issued at the Pacific Basin Nuclear
Conference in Busan, South Korea.
“The
results of our survey will help advance the PNC’s ongoing mission,”
said Juan Luis Francois Lacouture, President of the Pacific Nuclear
Council. “While public interest is greater, the concerns are largely the
same today as they were before Fukushima. International collaboration
and sharing of best practices will help us achieve the benefits that
nuclear technology has to offer.”
The
PNC and Potomac Communications Group initiated the research last year.
The web-based survey sought to gain insight into best communication
practices, priority topics and future plans in nuclear energy education
on the Pacific Rim.
Professionals
working in the fields of nuclear energy, science and technology
reported that media attention on Fukushima has driven industry outreach
to emphasize more online communications. While 36 percent of respondents
indicated they do not use social media (such as Facebook and Twitter),
32 percent intend to begin this year. Organizational blogs and forums
are increasing in popularity as outreach tool, while factsheets,
brochures and events are expected to be less frequently used in the
future. Safety and waste remain top public concerns.
“Communicators
in the nuclear energy industry recognize that solid communication
practices together with sensitivity to local cultures are effective
throughout the world. These best practices enable communicators to build
the foundation for specific nuclear energy projects through locally
fostered support,” said Mimi Limbach, PNC Communications Working Group
Chair and Partner at Potomac Communications Group, Inc.
The Pacific Nuclear Council is
composed primarily of nuclear societies and associations from nations
around the Pacific Rim. Its mission is to unite Pacific Rim professional
societies and associations to get together in common programs, to work
together on common issues and to provide a forum for the transfer of
information between nations more advanced in nuclear science to those
beginning the search for the benefits of nuclear science and technology.
www.pacificnuclear.net
Potomac Communications Group, Inc.
provides strategic communications, public relations and marketing
communications services to trade associations, corporations and
government agencies, with special expertise in complex technical,
scientific and financial subjects. PCG is particularly known for its
work in energy, nuclear energy, engineering and STEM education. www.pcgpr.com
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