Cultural Congition of Risk and Perceived Risks of Nuclear

Cultural Congition of Risk and Perceived Risks of Nuclear

http://neutroneconomy.blogspot.com/2012/04/cultural-cognition-of-risk-and.html

How do cultural factors influence (and sometimes even distort) the perception of risk - particularly the relative risk of nuclear energy compared to other sources? And what can nuclear energy communicators do about it? Steve Skutnik examines how nuclear communicators and advocates can leverage understanding how cultural factors influence perceptions of risk to more effectively communicate nuclear risks in context.