Why we Should Love Oil Companies
This
election year, America faces many crucial legislative choices in the
oil/gas industry–and the PR strategy of oil companies will certainly
affect the outcome.What should oil company executives do to improve
their industry’s reputation and secure their freedom to produce the
lifeblood of civilization?Unfortunately, the conventional answer is:
pretend they’re not oil companies. BP’s John Browne some years ago
infamously declared his company’s aspirations to be “Beyond Petroleum”–a
slogan that obviously…Read more...
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