Friday, March 23, 2012

NEI's Online Advertising

As an adjunct to our television ads, NEI has also rolled out a significant online ad campaign using the same creative as the television spot. The ads are running on a variety of online outlets, including AOL Energy, MSN Energy and Huffington Post Green. You can look at the flash landing pages of those three ads by clicking on any of the following links. At this time, we're trying to leverage these online ads to increase our following on the three largest social media networks: Facebook, Twitter and YouTube.

http://resources.nei.org/ads/jobs/
http://resources.nei.org/ads/cleanair/
http://resources.nei.org/ads/value/

In addition, we've also invested a considerable amount of resources into mobile advertising. Here are some screenshots of the mobile landing pages, all of which have been optimized for display on the iPhone and Android platforms:

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