Exxon Is Betting Clean Energy Won't Scale
Mike Casey, REW
For several years now, we've been making the case that the clean energy industry has to dramatically scale its advocacy investment to meet an aggressive disinformation campaign trained against it by the fossil lobby. We've found increasing receptiveness to that message, but we still run into people who think we've got tin foil on our heads. The refrain goes something like this: "Who'd want to do such a thing to wind, solar and geothermal power?"
For several years now, we've been making the case that the clean energy industry has to dramatically scale its advocacy investment to meet an aggressive disinformation campaign trained against it by the fossil lobby. We've found increasing receptiveness to that message, but we still run into people who think we've got tin foil on our heads. The refrain goes something like this: "Who'd want to do such a thing to wind, solar and geothermal power?"
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