Friday, September 27, 2013

"Science-Based Science Communications: Surprising New Findings"

"Science-Based Science Communications: Surprising New Findings"

Last week Harvard professor Dan Kahan released his latest research
about how scientific evidence impacts opinions - reported under dim
headlines such as "Scientists’ Depressing New Discovery About the
Brain" and eliciting defeated-sounding responses from science
communicators across the globe.

The silver lining?  When people reflected on a positive experience
first, they became significantly more likely to accurately interpret the
data in front of them.

Suzanne Hobbs Baker on what this means for nuclear advocates – the
facts alone are not enough.

http://ansnuclearcafe.org/2013/09/25/science-based-science-communications-surprising-new-findings/

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