People don't put a high value on climate protection
(Phys.org) —People are bad at getting a grip on collective risks.
Climate change is a good example of this: the annual climate summits
have so far not led to specific measures. The reason for this is that
people attach greater value to an immediate material reward than to
investing in future quality of life.
http://phys.org/news/2013-10-people-dont-high-climate.html#nwlt
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