Electricity is the ultimate commodity. Since gadgets and appliances work no matter where they plug in, it's nearly impossible for consumers to distinguish between different products. But executives say that utilities need to start marketing more personalized products in order to stay relevant. read more Energy Quote of the Day: 'It Would be to Europe's Detriment to Ditch the Workhorses of Its Energy System...'

Electricity is the ultimate commodity. Since gadgets and appliances work no matter where they plug in, it's nearly impossible for consumers to distinguish between different products. But executives say that utilities need to start marketing more personalized products in order to stay relevant.read more

Energy Quote of the Day: 'It Would be to Europe's Detriment to Ditch the Workhorses of Its Energy System...'

Posted: 14 Jun 2014 01:00 AM PDT

Breaking Energy covered the G7 energy ministers’ meeting in Rome. Back on the agenda thanks to the Ukraine crisis was European energy security, which is a topic of continuous deliberation, failed attempts at improving the European status quo such as the Nabucco pipeline project and, above all, complacency.read morehttp://theenergycollective.com/jared-anderson/397231/energy-quote-day-it-would-be-europe-s-detriment-ditch-workhorses-its-energy-sy