New post on U.S. NRC Blog |
|
|
Celebrating a Facebook Milestoneby Moderator |
Stephanie West
Public Affairs Specialist for Social Media
Public Affairs Specialist for Social Media
Now we can start measuring the life of our official NRC Facebook page
in years. One year ago we published our very first Facebook post. In
that welcome message we said we were excited about using our new
platform to enhance interaction with the public. We think we’ve had some
success in this area. Our posts are certainly viewed and shared by the
Facebook community, our links are clicked, and some of our posts prompt
comments.
So far, about 1,900 people have liked our page, and more than 17,000 have engaged with our content in some way.
Though
some ideas for content have been less popular than others, we’re
enjoying the process of learning what our audience finds most
interesting. For example, we’ve discovered that people are most engaged
with our Facebook posts that highlight and link back to this blog.
That’s important to us because we see that our strategy to
cross-pollinate our social media platforms is effective. It broadens our
audience. After all, we want to reach as many people as possible.
Also well-received are posts that leverage the popularity of social media trends like Throwback Thursday
and those that shine a spotlight on the people who make up our
organization. We’re learning that our audience is best served by a mix
of content that covers both the serious and complex nature of our
mission, and which allows us to be a little more lighthearted. Check out
the post we published on July 15 recognizing National Ice Cream Month,
and how the NRC has a hand in making this delicious treat.
We’ve
been using social media for several years now, but we are just getting
our feet wet with social networking. So we’ll keep plugging away trying
to refine our communications on Facebook and our other platforms to best
inform, engage and expand our community.
| Comment | See all comments | Like |
No comments:
Post a Comment