Cultural signaling and energy

Cultural signaling and energyhttp://neutroneconomy.blogspot.com/2012/08/cultural-signaling-and-energy.html

by Steve Skutnik

An image that struck me recently and has stayed with me since was a license plate. Specifically, a jet-black Kentucky license plate, emblazoned "Friends of Coal."

The first thing that ran through my mind was, "Who in their right mind proudly trumpets supporting that?" It struck me as about the same contrarian attitude as waving around a Confederate flag (or its more common contemporary, sporting a Confederate flag bumper sticker; which again, some people actually do that). These are things that, to an uninitiated Midwestern exile like myself, should seem embarrassing to display, to say the least.

Yet, oddly enough, much like the confederate flag paraphernalia one encounters with depressing frequency south of the Mason-Dixon line, Kentucky's "Friends of Coal" license plate is the state's most popular custom license plate design - more popular than veteran's plates and those supporting the University of Kentucky. As it turns out, several other states in the area have their own variations, including Virginia and West Virginia.

Obviously, coal is a major economic player in Appalachia, so strong support is to be expected. But the image in my mind started making me think about a broader issue in energy politics, and perhaps why it seems why so often it seems like there are two sides talking past one another (where, incidentally, nuclear tends to be neglected in the crossfire). Specifically, a part of me wonders if what one sees in trends of public support for various energy sources has to do with the economic phenomenon of "signaling" behavior.

I've of course speculated about how cultural perceptions might play a role in public opinion over energy sources numerous times before, but what struck me here was whether support for energy sources - and specifically, some of the most stark divides that manifest - are perhaps deeper expressions of the cultural and aspirational values of the proponents, trumping factors including economics and environmental considerations (as well as basic issues of numeracy).