Eliot Brenner
Public Affairs Director
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Two
years ago, at the end of this month, the NRC made its first foray into
social media with this blog. We didn’t know what to expect, but we knew
we needed a new way to provide information to the public about – and
explanations of – the important, but frequently complex and technical
activities of the agency.
We
were pleased with the initial interest in the blog, which sky-rocketed
during the March 2011 events in Japan, and which spiked again during the
August 2011 earthquake in Virginia and this fall’s Hurricane Sandy.
Some stats for 2012: we put up 138 posts and approved 893 comments, and
got some 126,000 views. And we have 700+ subscribers.
Also during those 12 months, the NRC sent out 540
tweets (to 2,996 followers), posted 47 videos on
YouTube (which got 17,170 views) and posted 1,100 photos on
Flickr,
with 93,000 views. We are continuing to look at new ways to make our
social media program interesting and relevant to you, and we may have
some news in that regard later in the year. So stay tuned.
We
are making a few small changes to the blog for 2013. We’ll be using
more specific tags to make it easier to find our content. We’re also
moving the bylines up to the top, so you’ll know right away who has
authored the post. And when we can, we’ll be adding more links and more
interactive content.
We
hope to continue to see the lively conversations in the comments to our
posts. We approve and post comments several times a day to reduce
delaying the conversation. In only a few instances, we have not approved
comments because they didn’t meet our
blog comment guidelines.
If the comment is determined to be an allegation, for example, it will
not be posted (but you will be contacted by our allegations team.) If
your comment is a personal attack, we also cannot post it. Some comments
lately have drifted into this category, so we ask that you be
respectful to other commenters and their points of view so that we can
approve your comments.
Also
remember that comments need to be related to the post under which they
are submitted. If they’re not, we’ll move them to the
Open Forum section. We encourage you to post there when there’s something you want to talk about, but about which there is no recent post.
Which
brings me to my last point. We would love to know what you’d like us to
cover for the new year. What topics are of interest to you? What do you
want to know more about – or perhaps get a plain language explanation
of? Please let us know in the comment section below and we’ll try to
tailor future content to your needs.
Happy New Year to you, and thank you for reading the NRC’s blog.
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