Science 4 January 2013:
Vol. 339 no. 6115 pp. 40-41
DOI: 10.1126/science.1232329

• Perspective

Social Science

Science, New Media, and the Public

1. Dominique Brossard,
2. Dietram A. Scheufele

+ Author Affiliations

1. Department of Life Sciences Communication, University of Wisconsin–Madison, 1545 Observatory Drive, Madison, WI 53706–1215, USA.

1. E-mail: dbrossard@wisc.edu

Nine in 10 internet users in the United States turn to search engines to find information (1), and 60% of the U.S. public seeking information about specific scientific issues lists the Internet as their primary source of information (2). This has created a new urgency for scientists to pay attention to these trends and to the emerging scholarly literature about communicating science in this brave new “online” world.

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