This is how you get consumers to do demand response

What's the best way to get consumers to do demand response?
Here's a hint: Don't make it about demand response.
While energy efficiency and demand response have typically meant vastly different things behind the meter, they mean the same thing to customers—​cost savings.
“No one—if they thought about it—would go one day to customer Joe to talk about energy efficiency and then come back the next to talk about demand response,” Dan Delurey, executive director for the Association for Demand Response and Smart Grid (ADS), told Utility Dive.
"The customers don't really distinguish between the two," EnerNOC VP of Utility Solutions Brad Davids told Utility Dive. "We're hearing from a lot of utilities [...] that they're interested in integrating those two activities."

http://www.utilitydive.com/news/this-is-how-you-get-consumers-to-do-demand-response/190619/